Adwatch - No 71
If I were on the Board of W.H. Smith I wouldn't be too happy with a commercial for part-work publisher Deagostini's latest opus. It carries the caption:
"Available at all good newsagents and WH Smith."
The unfortunate implication could have been avoided if they'd said:
"Available at WH Smith and all other good newsagents."
"Available at all good newsagents including WH Smith".
But maybe few of us notice such things. The proof-readers clearly don't.