Tuesday, April 22, 2008

Going Logo

It seems only the other day I was complaining about the BBC News logo and already they've changed it.
The power of blogging.

The new logo is definitely an improvement - lighter and brighter. But it's hardly the radical rebranding one might expect for half a million pounds.
The dreadful music is unchanged and the countdown to the hour is the same, with Kate Whatsit - you know, the tall piece with glasses - still striding over the Millenium Bridge in a scarlet coat like Father Christmas in drag.

BBC News 24 has been renamed 'BBC News'. The original name did what it said on the tin. The new name doesn't. And if I continue to chronicle their cock-ups, I'll have to refer to it as 'the BBC News Channel' to distinguish it from BBC News in general.

The new logo is engraved into the glass behind the newsreaders. On last night's Six O'Clock News (sorry, we now have to call it 'BBC News at Six'), the positioning of George Alagiah made it look as though he had a laser beam going in one ear and out the other. Or that his head was impaled on a frozen streak of piss.
I was so distracted by this that I couldn't concentrate on what was happening to mortgage rates.
You don't get these problems with news on the wireless.
Except when Charlotte Green gets the giggles.


At 9:20 AM, Blogger Vicus Scurra said...

Thank you, you made an old man very happy.
I don't watch TV news much, relying on the internet for being kept up to date - Daily Mail on line, Fox news and Musings from Middle England - you know the kind of thing.
"The tall piece with glasses". I lolled. Very retro.
I am very tempted to see whether George still has his head thus impaled.
I usually listen to Radio 5, and what you get there are advertisements. Not advertisements for anything other than Radio 5, you understand. So, sometimes you tune in when they are doing one of these ads, which are typically historical clips, and hear that there has been a series of bomb explosions in London, or that there has been a verdict in the parasitic tart inquest. With barely a second to process this I can work out that the latter is a repeat, but the former might cause some anxiety. Orson Welles wasn't the only silly bugger.

At 12:15 PM, Blogger Willie Lupin said...

vicus: if the overpaid twats have been trawling the web for feedback, they might have adjusted George's chair by a few inches tonight.

Radio 5 is too raucous for me. They constantly play out of context clips of screaming sports commentators. However, last night in bed I turned Five on and they were interviewing a woman who was terrified of buttons.
Then again, the whole thing may have been a dream.

At 12:18 PM, Blogger Willie Lupin said...

PS: to clarify: I turned Radio Five on. I wasn't sleeping with and arousing someone called 'Five'.


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