Saturday, January 05, 2008

Original, my arse

Most ludicrous TV sponsorship slogan spotted recently was "Grolsch sponsors original comedy" plastered all over a 3-hour collection of ancient comedy catchphrases on Channel 4 last night.

If the Dutch brewer wanted to sponsor the whole of the Channel's comedy output, a less specific slogan might have been advisable.
But if you want to associate your product with stuff that's new, original, cutting edge, youthful, vibrant, blah, blah, blah, you don't want it linked to a lazy old clip show like this one.
Grolsch's position appears to be that all comedy was 'original' at the time it was written (judging by the phrasing on their website). Er, yes chaps, but that's like a secondhand shop describing items as 'new' on the grounds they were new when they were made.
Tell me, how many pints of your stuff did you have to drink to come up with that distorted piece of logic?


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