The Guardian: Even Smaller Than They Claim
Since the launch of The Guardian's new format, I keep finding sections are missing. I've managed to live without the Education and Society supplements but today I had no G2. So I phoned their helpline.
They initially tried to blame the retailer. But my retailer says they are getting incomplete Guardians from the wholesaler. They then admitted it was a widespread problem. Apparently it will be solved in a few weeks' time when the papers are automatically assembled at their new print works.
It seems to me this is a very serious problem for The Guardian. There's been a substantial circulation increase since the relaunch. Whilst people like me are unlikely to desert the paper, new readers who find they are paying 60p and getting only 30p's worth of paper aren't going to stick with it very long.
Why didn't they delay the launch until the printing plants were fully functional and able to assemble the different parts of the paper?
It's Sod's Law that the new Sport supplement is never missing from my copy. But since their advertising is focusing on the new Sport supplement, it will be pretty disastrous if some new readers aren't getting it.
They will post you any parts that are missing but that's not much consolation. Reading old newspapers is like eating the remains of last night's takeway meal.